A market report you can act on: culture, seasons, price bands and platform rules for one country
Knowing which market to enter is only the first step. ProMMM then writes the report for that market — what sells and when, what the culture will not accept, what the platforms require, and what the law limits — so the ad you make next is made for that country instead of for everyone.
Have not decided which country to sell into yet? Do the market pick first →
What is inside a market report
- Culture and religion: imagery, colours, numbers, gestures and calendar sensitivities that change what an ad may say or show.
- Festivals and buying seasons: when demand actually peaks in that market, so the creative and the budget line up with the calendar instead of missing it.
- Price bands and what buyers compare: the range the category actually sells at, and what the buyer weighs before choosing.
- Platform rules for your category: what the marketplaces and ad platforms in that country require before you can list or advertise.
- Legal limits and claims: restricted categories, prohibited claims and advertising rules that apply to your product type.
- Every figure carries its year and its source. Where the data is thin, the report says it is thin instead of filling the gap with a guess.
How to read it
Treat the market ranking as a starting point, not a verdict. It tells you where your product fits best on the evidence available; it does not know your supplier, your margin or your appetite for a market.
Read the culture and calendar sections before the numbers. A market that looks good on price but has a festival two weeks away, or a taboo your creative already trips, is not a market you can enter next week.
From report to published ad
The report is the input to the next three steps: it decides which market the creative is made for, which claims the risk scan should watch, and which platform the ad is worth publishing to. A report that does not feed those steps is just reading material.
What a market report cannot do
- It cannot tell you whether your product will sell. It can tell you where the evidence points and what would get the ad rejected.
- It cannot replace your own pricing and supplier decisions.
- It cannot freeze a platform's rules. Policies change, which is why every rule names where it came from and when it was checked.
Content compiled from official platform ad policies, national advertising law and regional cultural norms. Platform policies change — check the platform's current rules before you publish.
Frequently asked questions
Which markets are covered?
Thirty-nine markets and 38+ full-dimension reports, with new ones added as the rule library grows. Each report is written for one market rather than for a region.
Is the report the same for every product in a market?
No. The culture, calendar and platform sections are market-level, but the category, price band and legal limits are worked out for your product.
How current is the data?
Every number carries its year, and every rule names its source and the date it was last checked. Where a source is older, the report shows the year instead of presenting it as today's figure.
What do I do with the report afterwards?
It feeds the next three steps: making the localized creative, scanning it against the risk rules for that market, and publishing it there.
Related
Find the right market, then create localized ads that sell — without getting rejected
ProMMM scans your ad images, video and copy against 168,000+ cultural, platform and legal risk rules across 39+ markets — so you catch problems before you spend.